With Welltok’s $80M acquisition, it gains use of hospitals

Welltok, an electronic health business that developed some tools to personalize physical fitness goals for health plan people and also the employer wellness market, makes another acquisition, this time around to include hospitals to the subscriber base.

It acquired Tea Leaves Health from Ziff Davis, a subsidiary of j2 Global for $80 million. Their SaaS analytics tools are utilized by greater than 400 hospitals to target consumers and physicians with coordinated engagement campaigns, a news release noted. 

“Similar to how health plans and employers are expanding beyond their traditional look at people and employees, correspondingly, innovative hospital systems will also be extending their focus beyond patients’ instances of care and recognizing the necessity to develop and sustain ongoing relationships,” stated Shaun Margolis, Welltok’s chairman and Chief executive officer within the release.

He added that Welltok and Tea Leaves shared the “same DNA” with how they create SaaS tools to alter how healthcare enterprises use customers to improve health.

Just before Tea Leaves, Welltok had made several acquisitions to aid its CaféWell Health Optimization platform.

Silverlink, a healthcare communications firm, helps health plans interact with older adult people and it has past dealing with Medicare and State medicaid programs populations.

Predilytics, a healthcare data mining and analytics business, was intended to make its population health management technology better quality. Its technology gives Wellok more feedback on user engagement.

Mindbloom, a San antonio-based gaming developer that actually works with insurers to supply happy to guide and motivate their people to consider healthy behaviors. Welltok stated at that time it might add Mindbloom’s mobile health gaming apps to the Café Well platform.

Zamzee, a business that develops programs tailored for children and families to improve their activity levels.

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New wellness study shows precisely how sticky wearables could be, even among seniors


Quantifying the potency of wearables to improve activity inside the framework of the payer or employer wellness program continues to be the origin in excess of a couple of studies. Can financial incentives from all of these groups also steer participants towards the preferred outcome? Will participants be sufficiently engaged to make use of these wearables more than a lengthy time period? What are the characteristics of the long run users?

El born area is a subject of great interest for Dr. Mitesh Patel, a helper professor of drugs and Healthcare Management at College of Pennsylvania Perelman Med school and also the Wharton School in addition to director of Penn Medicine’s Nudge Unit.

However the curiosity about increasing the sustained utilization of wearables goes past employer programs, based on the Annals of Internal Medicine study. Additionally, it pertains to data collection for precision medicine initiatives to higher target interventions.

With what Patel stated may be the largest study available to judge the stickiness of wearables inside a step counting program, 4.4 million Humana wellness program people were asked to participate. Of individuals, 55,000 really downloaded the appropriate application for that study, that was printed in Annals of Internal Medicine.

Researchers examined data for any two-year period from 2014-2015 and tracked when participants first activated their activity tracker, how often the unit was utilized within the first six several weeks following activation, average daily step counts and sociodemographic characteristics, based on a news release from Penn.

Inside a phone interview Patel stated he was struck that although .2 percent used the devices in year one, that rose to at least one.2 percent in year two. In six several weeks, 80 % of those who began while using device remained as utilizing it.

Possibly unsurprisingly, a lot of the individuals who required an energetic role within the study were rather youthful coupled with greater-incomes than individuals who didn’t make use of the devices. What struck Patel was that although only .1 % of individuals over the age of 65 activated a tool, 90 % of those participants remained as with them six several weeks later. There might be less wearables users who’re seniors however they stay with them, which reflects the study’s findings.

“We discovered that though use increased with time, it truly varied based on individual characteristics like age and earnings,” Patel stated in news reports release. “We also discovered that once someone began utilizing an activity tracker, sustained use at six several weeks was high at 80 %.Inches

Although 60 wearables might be utilized in this program, FitBit trackers dominated and taken into account 76 percent from the trackers utilized by participants. Its nearest was Apple’s devices at 9 %, the discharge noted.

Fitbit announced a study of their own on guidelines for employer wellness programs. It’s also profiled users by their “fitness personas” — the kinds of activities that have a tendency to resonate together according to how old they are and the way to best engage them within an employer wellness setting.

Amy McDonough, Senior V . P ., Strategy and processes, Fitbit Health Solutions responded by email to questions regarding how employer wellness programs might be better made to improve participation across an assorted group of ages and preferences. She could not agree that age had an effect on level of fitness.

“Fitness level doesn’t always correlate as we grow older therefore it may be preferable to define your workforce based on fitness personas instead of generations. This angle will help you interact with employees according to their physical fitness goals, it doesn’t matter what age they’re. It is also useful to consider intrinsic and extrinsic motivations, playing towards the different personas with incentives.”

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